After winning four gold medals in the 2000 and 2004 Olympic Games, Lenny Krayzelburg knew he wanted to continue to have a presence in the swimming world and create something impactful that could make a difference in children’s lives. Recognizing the need for a high-quality program to teach children a lifesaving skill, Lenny started two swim academies in Los Angeles in 2005. The success in Los Angeles was contagious and led to a licensing partnership with the Jewish Community Centers (JCC), opening the first partner location in 2009 and eventually growing to 11 swim schools across the United States.
The early-learning swim program is based on our own proprietary teaching curriculum, The SwimRight® Method. The purpose of the SwimRight® Method is to implement the swim-float-swim technique as a foundation, and then focus on providing children with increased confidence and knowledge that they are safe in and around the water. This unique swimming lesson approach is taught by certified, caring, and committed instructors who remain in the water with the children at all times. Our swimming lessons take students starting as young as 3 months old from the beginning stages of swimming all the way to learning all four strokes.
Since its inception in 2005, our swim schools have taught tens of thousands of kids life-saving water safety skills in a safe and kid-friendly environment. Realizing the impact we have already made, but more importantly acknowledging an opportunity to make an even greater difference nationwide, in 2019 we rebranded our company to SwimRight Academy Championed by Lenny Krayzelburg and launched a franchise offering.
Given Lenny’s deep connection to the Jewish community, the original licensing model branded Lenny Krayzelburg Swim Academy will continue to exist, but will be reserved exclusively for JCCs across North America.
Our brand name - SwimRight Academy championed by Lenny Krayzelburg - speaks clearly and simply to our daily mission of teaching kids how to swim the RIGHT way.